Exhibition graphics and advertising for the latest iteration of MoMA’s New Photography series which “presents urgent and compelling ideas in recent photography and photo-based art.” Taking this idea of urgency as a starting point, the design uses bold typography and pared-back layouts to communicate the power of the work on view.

Creative Direction: Hsien-Yin Ingrid Chou
Art Direction: Chris Rypkema
Design: Kevin Ballon; Chris Rypkema
Production: Claire Corey